Stride vs Follow Up Boss: Built by Land Investors Who Used FUB

From Follow Up Boss User to Stride Co-Founder

Why Mike Balcom moved from a patchwork of tools to one platform designed for land investors

The Real Story Behind Stride

Before co-founding Stride, Mike Balcom ran his land business on Follow Up Boss with several add-ons. It worked—but juggling multiple vendors, logins, and workflows slowed deals and complicated training.

What the old stack looked like

  • CRM plus separate tools for calendars, documents, websites, and texting
  • Integrations to glue everything together and maintain over time
  • Context switching for the team across multiple dashboards

Stride was built to remove friction: one platform, one login, and land-specific workflows out of the box. Less overhead, fewer moving parts, and faster ramp-up for new team members.

Stride vs Follow Up Boss

A focused, feature-by-feature look—no pricing, just capabilities

Feature Stride Follow Up Boss
Built for land investors ✓ Land-specific stages, terms, and flows ✗ Built primarily for agents/general RE
User seats ✓ Team-friendly—no seat juggling – Seat-based limits on plans
E-signatures ✓ Built-in ✗ Requires external provider
Website / landing pages ✓ Included builder ✗ External builder recommended
Social publishing & reviews ✓ Included ✗ External tools required
Calendar & scheduling ✓ Full scheduling with reminders – Basic calendar features
Automation workflows ✓ Advanced, visual workflows ✓ Action plans
Text messaging automation ✓ Native campaigns & drips ✗ Typically added via third-party
Email marketing ✓ Built-in broadcasts & sequences ✓ Included
Mobile apps ✓ iOS & Android ✓ iOS & Android
Dashboards & KPIs ✓ Land-focused reporting – General CRM metrics

What Mike Was Missing Before

The land-first features that removed friction

Land-Specific Workflows

✓

Stages and terminology tailored to land deals

✓

Contract, dispo, and follow-up automations

✓

Dashboards aligned to acquisition & dispo KPIs

✓

Mass voicemail drops (RVMs) to scale outreach

All-in-One Platform

✓

One login for CRM, automations, pages, and comms

✓

No fragile integrations to maintain

✓

Consistent UX for faster onboarding

✓

Single support team that understands land

Momentum & Clarity

✓

Speed-to-lead views and call counts

✓

Automated reminders so nothing slips

✓

Playbooks and templates to launch fast

✓

Mobile-first: work deals on the go

Common Questions

About moving from Follow Up Boss to Stride

Is Follow Up Boss “bad”?

Not at all—FUB is solid for agents. If you’re doing land, the gaps show up fast: more tools to bolt on, more logins, more upkeep. Stride removes the sprawl and adds land-first workflows so the team just executes.

Built by land investors, for land investors

What’s the core difference?

Stride is an all-in-one operating system: CRM, automations, pages, messaging, e-signatures, scheduling, dashboards—designed around land deals. FUB is a CRM that typically relies on external tools for the rest.

Less context switching, fewer moving parts

How hard is migration?

We import data and map your current process to Stride’s land-specific stages. Most teams go live quickly because the playbooks and templates are ready out of the box.

Data import + guided setup included

Do I lose my current workflows?

No—bring them. We can mirror what’s working and replace brittle parts with native automations (follow-ups, no-shows, contract events) so nothing slips through the cracks.

Keep what works, upgrade the rest

What about team ramp-up?

Stride keeps everything in one place with consistent UX. Fewer tools to learn, clearer dashboards (speed-to-lead, call counts), and mobile-first access help new hires produce faster.

Onboard once, operate everywhere

Is Stride only for land?

It’s purpose-built for land—and flexible enough for adjacent acquisitions use cases. The big win is eliminating the multi-tool drag while keeping power features in one platform.

Land-first, broadly usable